Starting as a fun gift for my dad, I was asked to create some fake logos for a fake business that were to be printed on an old school cold box bicycle. From these designs, I decided to see what the logo could do for branding an entire business. What initially began as a delightful gift idea for my dad evolved into a fascinating journey when I was tasked with crafting faux logos for a fictitious business. The unique twist was that these logos were intended to adorn an old-school cold box bicycle, adding a touch of vintage charm. As I delved into the creative process of designing these logos, a spark of curiosity led me to explore the transformative power of branding on a broader scale. Intrigued by the potential impact, I decided to experiment with the idea of using these logos to establish and define the identity of an entire business. The initial playfulness of creating logos for a novelty gift unfolded into a deeper exploration of the strategic significance of branding, ultimately sparking a new perspective on the potential influence that a well-crafted logo could wield in establishing and enhancing the essence of a business.