84.51 is a tech company that approached Primal Screen looking for a video that they could use internally to help reiterate their core values to their employees. In order to make this video something that wasn't your average corporate feel good video, we leaned heavy into metaphorical abstraction of shapes derived from their logo. I was tasked with coming up with the visual solutions to these abstractions as well as how to animate them. In the end, the piece struck the perfect balance of artistic expression and business intent, resulting in a beautifully engaging spot. All animation was done in After Effects and illustration was done in Illustrator.