I played a pivotal role in developing a series of style frame concepts tailored for an immersive experience at a live BMW conference. The goal was to project these visuals in a 360-degree format around the venue's entrance, including the floor, offering event attendees a unique and unforgettable encounter while showcasing BMW's latest i5 electric car lineup. My creative approach revolved around maximizing the spatial dynamics to create a visually stunning atmosphere. I carefully curated moments within the concept to evoke a sense of transportation into a new and captivating world for the viewers. Despite the innovative and immersive nature of the concepts, the client ultimately chose another studio for the project.